How to choose the right digital publishing formats?

30 Oct 2019 | Workshop | 0 comments

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As a professional of the publishing industry, you have quickly understood the need to invest into eBooks and other kinds of digital publishing formats. You know that your audience is keen of all sorts of digital contents and that it makes the learning process easier when it comes to educational textbooks. You are willing to convert your classic paper books into fancy eBooks, but you are wondering: “how to choose the right digital publishing formats?” Let’s focus on that and talk about the process to find the perfect digital format for your publications.

How to recognize the right digital publishing formats?

Nowadays, there is not only one digital publishing format available on the market. Your choice will depend on different factors such as the type of digital content you are willing to publish (novels, textbooks, magazines, technical manuals, etc.) or whether you need to add interactivity or make frequent updates.

Each format will offer something unique and it is important to know your audience. For instance, if you are publishing educational eBooks, you will probably want to add interactive contents like audios, videos, references or exercises to your text. This will help both teachers and learners to illustrate their lessons and have a more accurate understanding of what they are reading.

How to make the right decision?

Do some research about your audience

Before you go ahead and decide which digital publishing format to pick up, you should conduct research to know your audience. It is important that you understand:

  • What kinds of electronic device readers use to read your digital textbooks?
  • Will they only need to read a text, or will they appreciate some interactive content?
  • What features may be implied?
  • Will they download the publication to read offline?

Conduct some tests about the different digital publishing formats

Now that you have a better understanding of your audience, you are able to select a first batch of digital publishing formats and get prepare to select the one that will meet the needs of your readers.

To do so, there is no secret: you need to test all of the formats in order to find the best one for you. Create a team made of several trustworthy people and make them test and compare the different formats.

Regularly practice an evaluation

Congratulations, you have found the perfect digital publishing format! But this is not over. You will have to constantly assess your publishing tool in order to increase your performance. From time to time, it will be necessary to make some adjustments with analytics.

Also, do not hesitate to ask your audience’s opinion about the chosen digital publishing format and take any feedback into consideration in order to improve your readers’ experience. But that is not all: by using analytics, you will be able to see what elements need enhancement and what is working fine.

Are you in the process of choosing the right digital publishing formats for your publications? Now then go ahead and try your free demo. We are sure that you will not regret it!

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