Market trends about digital education publishing
In the publishing industry, education is a very specific part. Publishers have to face both new programs from the Ministry of Education of their own country and global digitalization of the world. Professionals have to keep up to date quiet often and study the market tendencies to remain competitive. ISIcrunch will focus for you on the market trends about digital education publishing
Digital Education Publishing: where are we now?
Nowadays, millions of educational textbooks are obsolete. Publishers and Governments see in this matter an opportunity to switch to a different and better way to teach. Thus, they choose to invest into digital textbook publishing for the future.
Educational books represent 11.5% of the publishing industry’s turnover. About 52,675 million copies have been sold throughout the planet. Most education publishers are skilled at specific segments (primary schools, foreign languages…) and only one third of the educational publishers edit books in all disciplines from kindergarten to high school.
Global digitalization Plan: what’s for the future?
The digitalization plan aims to reduce inequalities in the learning process. It has been proven that school is not adapted to every students’ functional mode. Presenting lessons in a numeric format with different sources to read, listen and exercise is more accurate to reduce school dropouts and help leaners to understand what they are being taught.
In this modern world, every student has its own computer, smartphone, tablet… They have access to a bunch of digital working tools, including educational eBooks. It is a real necessity to add links, video, audio, activities, etc., to illustrate every lesson and help the student to feel involved in the learning process.
In 2011, 950 digital education books were available. In 2016, the number of educational eTextbooks was estimated around 5,000 and in 2018, the number was increased to 8,000. In the future, more and more educational books will be edited in the digital format rather than in the print format.
Trends to convert teachers to digital education books
Main actors of the digital education publishing industry do not hesitate to make a part of their contents available to the teachers for free. As a result, publishers can evaluate students’ habits in class and adapt easily.
In the last report on educational eBooks in class, it was shown that about 29% of the teachers were using this format rather than classic textbooks. The reason why no more teachers were converting to digital books was the lack of tools in their classroom, such as digital blackboard.
Publishers are asking their politics to develop the digital market in schools. Therefore, in 2016, in France, started the national education plan aiming to develop numeric tools in schools. A test phase is now in progress and should hopefully develop more and more digitalization into the educational system.
Are you ready for the future of educational education publishing? If you would like to convert your textbooks into educative eBooks, try your free demo right now.